Product marketing manager

A product marketing manager owns how a product is positioned, launched, and sold. They research the market and buyers, craft the product's positioning and messaging, plan and run launches, create sales and marketing materials, and shape the go-to-market strategy — connecting what the product does to why customers should care.

The role sits between product, marketing, and sales, translating product capabilities into compelling stories and equipping the teams that sell. Product marketing managers work across tech and consumer companies.

The job suits strategic, strong-communicating people who understand both the product and the customer, and who enjoy the mix of messaging, market insight, and cross-team coordination that brings a product successfully to market.