PR specialist

PR specialists manage how organisations and individuals are perceived by the public and media. The work involves writing press materials, pitching stories, building media relationships, managing campaigns and reputation, and responding to issues, shaping positive coverage and messaging.

They work for PR agencies, companies, and organisations. The role suits articulate, personable, strategic people with strong writing and media skills who can craft compelling messages, build journalist relationships, manage reputation proactively and in crises, and combine creativity with the judgment to protect and promote a client's public image effectively.