Media relations specialist

Media relations specialists build and manage an organisation's relationships with journalists and media. The work involves pitching stories, responding to media inquiries, building reporter relationships, arranging interviews and coverage, and securing positive media attention while managing risks.

They work for organisations and PR firms. The role suits personable, well-connected, persuasive people with strong media instincts who can build genuine relationships with journalists, pitch compelling stories, secure coverage, manage inquiries deftly, and combine the relationship skills of networking with the strategic sense of what makes news and serves the organisation.