Social media manager

Social media managers run an organisation's presence and engagement on social platforms. The work involves planning and creating content, posting and scheduling, engaging with audiences, monitoring and responding, analysing performance, and growing and managing communities across platforms.

They work across companies, agencies, and organisations. The role suits creative, responsive, digitally fluent people who understand platforms and audiences, can produce engaging content consistently, handle real-time interaction and the occasional crisis, analyse what works, and combine content creativity with the community management and agility that social media demands.