SEO specialist

SEO specialists optimise websites and content to rank well in search engines and attract traffic. The work involves keyword research, on-page and technical optimisation, content recommendations, link building, and analysing search performance to improve visibility and organic traffic.

They work for agencies, companies, and as consultants. The role suits analytical, detail-oriented, adaptable people who understand search and content, can diagnose and improve site performance, keep up with changing algorithms, and combine technical and content knowledge with the data analysis to grow organic visibility in a constantly shifting landscape.