Performance marketer

Performance marketers run data-driven advertising focused on measurable results like clicks, leads, and sales. The work involves setting up and managing paid campaigns across channels, analysing and optimising performance against targets, testing creative and audiences, and maximising return on ad spend.

They work for companies, agencies, and e-commerce. The role suits analytical, results-obsessed, methodical people who live in the data, can set up and optimise campaigns rigorously, test and iterate constantly, and combine marketing instinct with the quantitative discipline to squeeze the most measurable value from every advertising dollar.