Media buyer / planner

Media buyers and planners decide where and how to place advertising to reach audiences effectively. The work involves planning media strategies, analysing audiences and channels, negotiating and buying ad space and time, and optimising campaigns to maximise reach and value for the budget.

They work for agencies and companies. The role suits analytical, commercially sharp, organised people who understand media and audiences, can plan and negotiate placements that deliver, manage budgets and performance data, and combine the numbers-driven discipline of media planning with the negotiation skills to buy well in a complex marketplace.