Market researcher

Market researchers gather and analyse data about markets, customers, and competitors to inform decisions. The work involves designing research, conducting surveys, interviews, and analysis, interpreting findings, and reporting insights that guide marketing, product, and business strategy.

They work for research firms, companies, and agencies. The role suits analytical, curious, methodical people who can design sound research, gather and interpret data rigorously, draw meaningful conclusions, and combine quantitative and qualitative skills with the communication to turn research into insights that decision-makers actually use.