Influencer / content creator

Influencers and content creators build audiences and earn income by creating content on social platforms. The work involves creating regular content, building and engaging an audience, collaborating with brands, managing their personal brand, and running the business of being a creator across one or more platforms.

They work independently, often partnering with brands. The role suits creative, self-driven, charismatic people who can consistently produce engaging content, build genuine connection with an audience, navigate the volatile creator economy, and combine content talent with the entrepreneurial hustle to turn attention into a sustainable business.