Email marketing specialist

Email marketing specialists plan and run email campaigns to engage and convert audiences. The work involves building campaigns and automations, writing and designing emails, segmenting audiences, testing and optimising, and analysing performance to drive opens, clicks, and conversions.

They work for companies, agencies, and e-commerce. The role suits organised, analytical, detail-oriented people who understand audiences and conversion, can craft effective campaigns and automations, test and refine relentlessly, and combine copy and design sense with the data discipline to turn email into a measurable, revenue-driving channel.