Digital advertising specialist

Digital advertising specialists plan and manage online ad campaigns across digital channels. The work involves setting up and running paid campaigns on platforms like search and social, targeting audiences, managing budgets, analysing performance, and optimising for results.

They work for agencies, companies, and e-commerce. The role suits analytical, detail-oriented, platform-savvy people who can build and manage digital campaigns, target and optimise effectively, work the data and budgets, and combine technical platform skills with the analytical discipline to deliver measurable results from online advertising.