Copywriter (advertising)

Advertising copywriters create the words behind ads and campaigns. The work involves developing concepts and writing copy for ads, slogans, scripts, and campaigns, capturing a brand's voice and selling its message persuasively and memorably across media.

They work for ad agencies and companies, often paired with art directors. The role suits witty, sharp, creative writers who can crack a brief with a memorable idea, write tight persuasive copy in a brand's voice, take feedback and iterate, and combine wordcraft with the strategic understanding of what makes people notice, remember, and act.