Content strategist

Content strategists plan and oversee the content an organisation creates to engage audiences and meet goals. The work involves developing content strategy, planning topics and formats, coordinating creation, ensuring consistency and quality, and aligning content with audience needs and business objectives.

They work for companies, agencies, and media. The role suits strategic, organised, editorially minded people who can see the big picture of content, plan what to create and why, coordinate writers and creators, measure impact, and combine editorial judgment with the strategic discipline to make content actually serve audience and business goals.