Brand strategist

Brand strategists shape how brands are positioned and perceived. The work involves researching markets and audiences, defining brand positioning, identity, and messaging, and developing the strategy that guides how a brand presents itself and connects with people.

They work for agencies and companies. The role suits insightful, creative, strategic people who can understand audiences and markets deeply, distil a brand's essence and difference, articulate compelling positioning, and combine analytical rigour with the creative intuition to build brands that resonate and endure in customers' minds.