Trend forecaster

Trend forecasters predict the styles, colours, and directions fashion and consumers will move toward. The work involves researching culture, markets, and signals, analysing data and influences, identifying emerging trends, and producing forecasts and reports that guide designers, brands, and retailers ahead of the curve.

They work for forecasting agencies, brands, and consultancies. The role suits perceptive, analytical, culturally attuned people who can read signals across culture and markets, spot emerging directions, synthesise influences into coherent forecasts, and combine intuition with research to anticipate where fashion and consumer taste are heading before they get there.