General manager
Description
A general manager runs a business unit, location, or company, with broad responsibility for its operations, people, and results. They set direction and goals, manage staff and budgets, oversee day-to-day operations, drive performance and growth, and make the decisions across all functions that determine whether their unit succeeds — answerable for the whole operation's results.
The role is broad leadership, requiring competence across operations, finance, people, and strategy. General managers work across industries, from restaurants and stores to business units and companies.
The job suits versatile, decisive, results-driven leaders who can see the whole picture, juggle every part of running a business, and want the responsibility and reward of owning an operation's overall performance.
Dimensions
How this role scores across 12 work traits — creativity, structure, autonomy, and more
Career path
Labor statistics estimates from 2023–2033